Service Design with LEGO
26 May 2026

17 attendees

Description

How do we turn data into stories people actually care about? We set aside dashboards and metrics and focused on how data feels, by building with LEGO.

Speakers and topics

Making Sense of Data: Build, Play, Prototype

Kim Anderson, Director of Curriculum, Accreditation and Partnerships

Connor Finlayson, Director (Digital, Design, and Experience)

We joined the Service Design Academy at Dundee Data Meetup for a hands‑on, creative workshop where we explored how data and storytelling come together to shape better experiences. In this session, we set aside dashboards and metrics and focused on how data feels, by building with LEGO. Together, we:

• Explored the value of data in service design
• Analysed small real‑world datasets
• Translated insights into visual stories
• Built a LEGO model that represents what the data reveals about user needs

Our participants left with practical tools for data storytelling, a clearer sense of how to combine numbers and narratives, and most importantly, a memorable brick-building experience.

Speaker bios

Kim Anderson

Kim (she/her) is an Abertay and University of Dundee graduate based in Arbroath. She is Director of Curriculum, Accreditation and Partnerships at SDA, a published author, and accessibility geek. Kim supports a community garden project in Arbroath that aims to engage local people and groups to get active, build connections and improve well-being.

Connor Finlayson

Connor Finlayson (they/them) is studying MSc Applied Artificial Intelligence and User Experience at Abertay, supported by the Data Lab Academy. Based in Dundee, they are a DJCAD graduate, Director of Digital, Design, and Experience at SDA, Freelance Design Educator at V&A Dundee, and local consumer of coffee, creativity, and sunshine.

Event Photos